MONTREAL, November 2, 2026 — PWL Capital is pleased to announce the appointment of Benjamin Felix, CFA, CFP®, as president, effective November 2, 2026. Felix, who joined the firm in 2013 and currently serves as chief investment officer, will take on the newly created role to oversee strategic growth, client experience, and service expansion while continuing as CIO.
Since joining PWL, Felix has held nearly every role on the firm’s investment side—from investment advisor to associate portfolio manager, portfolio manager, head of research and CIO. As CIO, he has overseen the systematic, rules-based portfolios the firm builds for clients. He has also championed PWL’s educational work—research, videos, and podcasts that explain the firm’s investment process openly rather than treating it as a trade secret.
“I watched PWL from the outside before I joined in 2013, and it was already the firm I thought was doing wealth management the right way. The evidence on how to invest well has been clear for a long time. The harder part, and the part where most Canadians need help, is everything around it: retirement planning, taxes, spending, and sticking with a sensible plan when markets get uncomfortable. That’s where I want PWL to keep getting better, and it’s why I’m excited to take on this role,” says Felix.
The appointment creates a shared leadership structure at PWL. Felix will work alongside Cameron Passmore, who continues as chief executive officer. The two have worked together for well over a decade—as colleagues on the investment side, and since 2018 as co-hosts of the popular Rational Reminder podcast. Together they will lead a firm that has grown to more than $8 billion in assets while keeping the same investment philosophy it started with.
“Ben has raised the standard of everything this firm produces for thirteen years, and he’s done it while making the thinking behind it accessible to an audience far beyond our clients. We’re growing faster than we ever have. He’s the person I want making sure we stay the firm our clients signed up for,” says PWL Capital CEO Cameron Passmore.
Felix’s path to finance was anything but ordained. He attended Northeastern University on a basketball scholarship and chose mechanical engineering because he liked building things and had heard it was one of the hardest programs on offer. He later earned an MBA from Carleton University’s Sprott School of Business.
Felix co-hosts the Rational Reminder and Money Scope podcasts and hosts a YouTube channel on evidence-based investing with well over half a million subscribers. All three are produced by PWL.
When asked about what the next thirteen years might hold, Felix declined to speculate, citing a lack of reliable evidence on forecasting.
Founded in 1996 in Montreal, Canada, PWL is an independent retirement and wealth firm with over $8B in AUM that offers holistic, full-service wealth management expertise to Canadians. For over 30 years, PWL has offered wealth management services, integrated investment management, and financial planning services (tax, retirement, and estate strategies) with offices across Canada. For more information, visit pwlcapital.com.
Portfolio management and brokerage services are offered by PWL Capital Inc., which is regulated by the Canadian Investment Regulatory Organization (CIRO) and is a member of the Canadian Investor Protection Fund (CIPF).
Financial planning and insurance products are offered by PWL Advisors Inc., which is regulated in Ontario by the Financial Services Regulatory Authority of Ontario (FSRA) and in Quebec by the Autorité des marchés financiers (AMF). PWL Advisors Inc. is not a member of CIPF.
